Logo Usage Guidelines

These logo usage guidelines were designed to provide support and resources to help you use the Michigan Medicine logos appropriately.

The logo must be present on all official external communications representing Michigan Medicine, including but not limited to flyers, brochures, stationery, business cards and websites.

Never manipulate the logo in any way. This includes not modifying the lettering or adding additional elements, shadows, outlines and embellishments.

What You Will Find on This Page

Elements of Our Logo

  1. Michigan Block M - The brandmark of the University.

  2. The wordmark – Our name and connection to the University of Michigan.

  3. The logo - Together, the Block M and wordmark create our logo.

Versions of Our Logo

Each authorized Michigan Medicine logo is available in several formats, or signatures, to best complement different formats and design attributes.

Learn which signature to use:

Horizontal Logo

This is the primary logo file, appropriate for all internal and external uses when applicable. It is the most versatile of our logo files.

Stacked Logo

This logo should be used in settings where there is limited space and the horizontal logo would not be legible. It can also be used for business cards, print collateral, PowerPoint presentations and swag.

Informal Logo

This logo is intended for informal representation of the brand. It is appropriate primarily for internal communication, and for limited external communication including posters, PowerPoint presentations and promotional items such as ink pens or shirts.

Digital Icons

The digital icons are designed specifically for use as a thumbnail for pre-approved social media accounts. Digital icons are not included as part of standard logo packages. Contact identity-questions@med.umich.edu for more information about digital icons.

Space & Size Requirements

In order to maintain the integrity of the iconic logo and maximize the brand's presence, it is important to give the logo breathing room and define a minimum clear space. The clear space is measured by the x-height of the Block M in the horizontal version of the logo, or the x-height of the two text lines in the stacked version of the logo. The clear space must always be a minimum of the x-height on all sides of the logo.

When reproducing our logo, be conscious of its size and legibility. A signature too small ceases to communicate. The logo should never appear less than 3/4 inches tall in printed materials and no less that 36px tall in digital.

Logo Colors

Logo downloads come in four color combinations. These are the only four combinations in which the logo should appear.

The preferred visual representation of the logo is always a maize Block M, either with white lettering or blue lettering.

If you are doing a project that will only allow for two colors, or a project that will just be in black and white, the single color black or white logo is acceptable for use.

It is not standard to use a white Block M with maize or blue lettering. If both maize and white or blue are available, use the maize Block M and white or blue lettering.

Logo Placement

When placing the logo on top of a photograph, make sure that the logo is clearly visible and does not get overpowered by the background image. In some cases, using a different color variation of the logo or choosing a different photo may be necessary.

The corners, top center and bottom center of your document or project are generally good spots to place your logo file.

Incorrect Logo Usage

In order to maintain consistency throughout our identity, it is essential that the brandmark is never altered in any way. Altering, distorting or illustrating the brandmark in any way weakens the power of our brand and what it represents.

  • Do not use any form of the old logo, including individual departmental or program logos following previous logo conventions or with the University of Michigan Health System phrasing

  • Do not personalize or make the logo specific to a department

  • Do not change the orientation of the logo

  • Do not change the colors of the logo

  • Do not stretch or squeeze the logo

  • Do not outline the logo

  • Do not alter the lettering in the logo

  • Do not add drop shadows to the logo

  • Do not add graphics to the logo

  • Hold the "shift" key down when scaling logos to maintain the proper proportions of the logo file.

A Note About the Block M

The Block M stands for Michigan. Do not use the stylized Block M as a letter in a word. It should appear only as part of the Michigan Medicine-approved logos or in compliance with the main University of Michigan brand guidelines.

Double Branding

Some exceptions are made for materials representing community sponsorships.

If more than one logo from the Michigan Medicine logo library is involved, the broadest common logo is recommended and the other entities are simply typeset as a list.

For example, instead of using the C.S. Mott Children’s Hospital and Von Voigtlander Women’s Hospital logos together, it is recommended that you use the University of Michigan Health logo and name C.S. Mott Children’s Hospital and Von Voigtlander Women’s Hospital in accompanying text.

Department, Program or Unit Identifiers

We understand that many departments, units and clinics wish to establish an identity for their respective programs and research initiatives.

The only authorized logos for entities that are part of Michigan Medicine are included in the approved logo library.

Unique visual marks and self-created logos are generally not allowed for use by Michigan Medicine entities, in order to strengthen our visual brand by maintaining a limited set of well-established logos.

There are a number of creative ways you can use headlines and text elements to identify your program or study in a unique, descriptive way, while using the Michigan Medicine logos in an approved way.

For example, you can consistently identify your program or study by using one of our recommended fonts for your program name as a headline in a very consistent way.

You should never use a headline treatment INSTEAD of an approved Michigan Medicine logo. Rather, you should use your program or study’s headline treatment in addition to the approved logo.

Graphic elements become problematic when they are consistently combined with specific typography and text, especially a unit, program or study’s name or acronym. When graphic elements incorporate type, and are used routinely, they essentially act like a logo would act.

The repeated use of graphic elements that include a program or study name or identifier is not allowed.

The Michigan Medicine Department of Communication is also available to help you create materials that represent your program in a meaningful and professional way. There is no charge for working with the Michigan Medicine Department of Communication. Contact the Department of Communication.