A REFLECTION OF OUR MISSION, VISION AND VALUES
Why is branding so important? Our brand supports and reflects the university’s mission, vision and values:
Our mission: We advance health to serve Michigan and the world.
Our vision: Our discoveries change care. Our care changes lives.
Our values: Caring, Integrity, Innovation, Teamwork
We are differentiated by our tri-part mission, spanning research, education and clinical care in a way that is unique to us and brings special value to those we serve.
Our goal is to create a strong, unified visual identity. This is best achieved with consistent and correct usage of our logo and visual elements.
Included in this style guide are the approved logos and design elements, as well as specific direction and guidelines to follow when visually representing our brand.