Brand Colors

Color is a vital part of our identity. Using our color palette throughout web and printed materials will retain our visual consistency, which is essential to a strong brand identity.

The University of Michigan’s maize and blue play a vital role in establishing a clear and powerful image and in connecting our Michigan Medicine identity with the University of Michigan.

Using this palette appropriately and consistently creates an additional layer of distinction for Michigan Medicine-branded materials.

The colors in our supporting palette were chosen to complement our primary palette of maize and blue, providing additional range to the brand experience.

They work well as accent colors, but should never replace the primary palette as the main color(s) of a design.

Tips on Using Color in Your Materials

• Our primary colors are Michigan Maize and Michigan Blue, so start with one or both of these colors when choosing your palette.

• Use the secondary colors sparingly. Their purpose is to support the primary palette and the use of too many colors can become overwhelming. Choose only one, two or three support colors at a time.

• Think about your subject matter when deciding on support colors, and choose colors that link your content subject matter to the visual look of the piece.

• Avoid color combinations that bring other regional universities or colleges to mind.

Color Tips for Professional Printing

Colors will appear differently on each computer monitor, and will vary from monitor to printed piece. Use the CMYK color formulas for print and the RGB or HEX formula for all digital materials.

Accessibility Requirements

When designing for the web, all content must conform to the accessibility standards set by the university’s ITS accessibility team.

Learn more about accessibility guidelines on the University of Michigan Brand & Visual Identity website.